Years across design, strategy, and growth
Product design · Strategy · Growth
I turn complex ideas into products people can understand, trust, and adopt.
I’m Oluwatofarati “Tofa” David, a hands-on product design leader in Abuja. For over a decade, I’ve helped teams connect user needs, business strategy, and market adoption.
Operational areas connected in BONGS
Potential reach created for a cloud initiative
Selected work
Products, systems, and routes to adoption.
Four stories showing how I connect user experience, product direction, and business reality.
Shaping a vessel management ERP for complex operations
Scoping, product strategy, and end-to-end design for an enterprise platform spanning inventory, procurement, accommodation, and asset integrity.
Read case study ↗Turning a cloud product stack into a market proposition
Product positioning, ecosystem strategy, and go-to-market leadership for a sovereign cloud provider entering a complex market.
Read case study ↗
Bridging physical products and verifiable digital ownership
Lead product design for a Web3 platform that helps creators and brands mint physical assets, program NFC tags, connect marketplaces, and track ownership.
Read case study ↗
Designing better saving habits for individuals and groups
A mobile fintech concept that combines flexible savings, collective saving, habit-building motivation, and access to loans in one connected experience.
Read case study ↗Problems I solve
I help teams move from complexity to confidence.
Clarify the product
I turn broad business ambitions and messy requirements into a focused product direction teams can act on.
Design the system
I make complex workflows feel understandable without flattening the operational reality behind them.
Create adoption
I connect experience, positioning, content, and go-to-market so useful products can find and keep their audience.
Across the product lifecycle
A designer’s eye. A strategist’s range. A builder’s bias for action.
More about my journey ↗2024 — Present
DPAnalytics Solutions
Head of Product Design
Leading product strategy, discovery, experience design, and MVP direction across enterprise products.
2023 — 2024
Suburban Fiber Co
Head of Marketing
Positioned cloud products, shaped go-to-market strategy, and connected partnerships to adoption.
2020 — 2023
Dumele
Product Strategist & Designer
Worked across product, brand, web, recruitment, and investor storytelling for clients and ventures.
2018 — 2020
eHealth4everyone
Design Lead · UI/UX Designer
Led the design team, strengthened product consistency, and improved design-to-engineering workflows.
Let’s make something useful
Have a complex product problem worth solving?
I’m based in Abuja, Nigeria and open to thoughtful remote roles and collaborations.
Email Tofa