Years across design, strategy, and growth
Product design · Strategy · Growth
I turn complex ideas into products people can understand, trust, and adopt.
I’m Oluwatofarati “Tofa” David, a hands-on product design leader in Abuja. For over a decade, I’ve helped teams connect user needs, business strategy, and market adoption.
Flagship products taken from concept to market
Seed funding raised following product design
Selected work
Products, systems, and routes to adoption.
Featured case studies showing how I connect user experience, product direction, and business reality.
Bridging physical products and verifiable digital ownership
Lead product design for a Web3 platform that helps creators and brands mint physical assets, program NFC tags, connect marketplaces, and track ownership.
Read case study ↗
Designing better saving habits for individuals and groups
A mobile fintech concept that combines flexible savings, collective saving, habit-building motivation, and access to loans in one connected experience.
Read case study ↗AI Lab
Where ideas become reality using AI
This is where I bring some of the product ideas I have to reality using AI—building practical, working tools that test how intelligent workflows remove real operational friction.
Problems I solve
I help teams move from complexity to confidence.
Clarify the product
I turn broad business ambitions and messy requirements into a focused product direction teams can act on.
Design the system
I make complex workflows feel understandable without flattening the operational reality behind them.
Create adoption
I connect experience, positioning, content, and go-to-market so useful products can find and keep their audience.
Across the product lifecycle
A designer’s eye. A strategist’s range. A builder’s bias for action.
More about my journey ↗2024 — Present
DPAnalytics Solutions
Head of Product Design
Leading product strategy, discovery, experience design, and MVP direction across enterprise products.
2023 — 2024
Suburban Fiber Co
Head of Marketing
Positioned cloud products, shaped go-to-market strategy, and connected partnerships to adoption.
2020 — 2023
Dumele
Product Strategist & Designer
Worked across product, brand, web, recruitment, and investor storytelling for clients and ventures.
2018 — 2020
eHealth4everyone
Design Lead · UI/UX Designer
Led the design team, strengthened product consistency, and improved design-to-engineering workflows.
Let’s make something useful
Have a complex product problem worth solving?
I’m based in Abuja, Nigeria and open to thoughtful remote roles and collaborations.
Email Tofa